Identifying factors that influence customers’ e-loyalty is paramount for practitioners and academics to develop successful marketing strategies and behavioral models. Online bookselling is a rapid growing industry in the UK, where e-loyalty models have yet to reach a conclusive argument. This paper aims to explore factors influencing customers’ e-loyalty to five online bookselling websites in t...

This paper emphasizes the importance of active marketing in the customer relationship management. Especially, the data mining technology is applied to establish an active marketing model to empirically analyze the condition of the AH Jewelry Company. Michael Porter's Five Forces Model is employed to assess and calculate the similarity in the active marketing model. Then, the questionnaire analy...

Commercial online services have increased dramatically over the last decade, especially in the field of electronic commerce (EC). The rapid development of electronic commerce has allowed people to access information and interact with global businesses. This, in combination with the advent of economical and efficient electronic capabilities, has led to the rising popularity of online auctioning....

Despite the importance of data mining techniques to customer relationship management (CRM), there is a lack of a comprehensive literature review and a classification scheme for it. This is the first identifiable academic literature review of the application of data mining techniques to CRM. It provides an academic database of literature between the period of 2000–2006 covering 24 journals and p...

Title of Document: ADVANCES IN MATHEMATICAL MODELS IN MARKETING. Ashwin Aravindakshan, Doctor of Philosophy, 2007. Directed By: Professor Roland T. Rust, Department of Marketing This dissertation comprises a series of three essays that relate advances made to both theoretical and empirical issues in marketing. The first essay discusses the issue of endogeneity of market share and price in logit...