Inspired by the interactive discrete choice logit models [Aggarwal, 2019], this paper presents the advanced families of discrete choice models, such as nested logit, mixed logit, and probit models to consider the interaction among the attributes. Besides the DM's attitudinal character is also taken into consideration in the computation of choice probabilities. The proposed choice models make us...

OBJECTIVE To identify key predictors of fast-food consumption from a range of demographic, attitudinal, personality and lifestyle variables. METHODS We analysed data from a nationwide survey (n = 20 527) conducted in Australia by Nielsen Media Research. Items assessing frequency of fast-food consumption at (1) eat in and (2) take away were regressed onto 12 demographic, seven media consumptio...

Marketing managers often use consumer attitude metrics such as awareness, consideration and preference as performance indicators because they represent their brand’s health and are readily connected to marketing activity. However, their translation into sales performance is insufficiently established to allow financially focused executives to value marketing’s contribution and make sound resour...

In ‘Reversibility or Disagreement’ (this journal), we posed a dilemma for invariantists about epistemic expressions—that is, for those who claim that expressions such as ‘might’ and ‘probably’ make a contextinvariant contribution to the truth conditions of the utterances to which they belong. The crux of our dilemma is simple: invariantists, we argued, cannot make sense of a phenomenon that we ...