The present paper examines the potential of a consumer behaviour approach as a means of using television advertising for health-promotion purposes. Research on the portrayal of health on television is reviewed and recent developments in employing regular television broadcasting for health education are discussed. Based on empirical findings, a consumer behaviour approach for health promotion is...

The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) an international journal dedicated publishing the latest developments consumer behaviour. To gain understanding evolution and trends in behaviour, this study presents a retrospective review JCB using bibliometric analysis. Using bibliographic records from Scopus, finds that behaviour research has grown sub...

Purpose This paper aims to present a content analysis of two major constructs among tourism settings, namely involvement and emotions, strictly related tourist behaviour, due the fact that there are still some critical gaps in knowledge about tourists' emotions involvement. Design/methodology/approach An in-depth was adopted as methodological approach. methodology addressed an amalgam different...