nowadays, adolescent girls live in such a more complex and challengeable world that considering their infinite desires and potential abilities as social, cultural, economical and geographical conditions change their needs and social inclinations become more diverse and dynamic. this study probes into the social, cultural, and educational needs of adolescent girls studying at junior high school ...

The paper presents the new concept of Adaptive Augmented Reality (AR), employed within the context of the creation of an AR guide for the museum visit. The augmentations provided are not only visual but also acoustic, while the interest of the visitor is also monitored using physiological sensors, so that the multimedia content delivered to the visitor’s see-through AR display with which she ca...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

Cultural evolution and cognitive science need each other. Cultural evolution needs cognitive science to find out whether the conditions necessary for Darwinian evolution are met in the cultural domain. Cognitive science needs cultural evolution to explain the origins of distinctively human cognitive processes. Focusing on the first question, I argue that cultural evolutionists can get empirical...