Recently there is wide use of social media includes various opinion sites, complaints sites, government sites, question-answering sites, etc. through which customer get services, opinion, information, etc. but because of this there is more and more use of these social media right now so huge amount of data will be created, from this huge data people get confused while taking any decision about ...

Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...

Live-streaming e-commerce has become a significant technique for businesses to perform marketing operations because the rapid development of social emerging media. Consumers are more exposed live shopping, and in order save time money, they rely on Key Opinion Leaders (KOL). KOLs deliver thorough product information customers, eliminate buyer confusion, improve consumer engagement behaviors. As...

A customer approaches a bank’s outside ATM machine, stares in confusion at the touch screen prompts, and then either walks inside to find a teller or walks away. A patient enters a clinic, haltingly answers questions with his limited language skills, and then leaves with the wrong medicine. A taxpayer goes online to file her tax returns, overlooks parts of the form requiring entries, and is lat...

This study develops a diffusion model of customer-related IT (CRIT) based on stock market announcements of investments in those technologies. Customer-related IT investments are defined in this work as information technology investments made with the intention of improving or enhancing the customer experience. The diffusion model developed in our study is based on data for the companies of the ...

Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. However, there is a tremendous amount of confusion regarding its domain and meaning. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process fra...

The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

Probably everyone has an idea about the meaning of quality. However, when it comes to quality in the real world, i.e. in conjunction with a software development project, disagreements between the persons involved often lead to further problems. Especially in the case of customer complaints about faults in a software product, it seems to be unclear not only what the requirements are, but also if...