نتایج جستجو برای: have positive effect on impulse buying finally

تعداد نتایج: 9925956  

Journal: :مدیریت بازرگانی 0
محمد حقیقی دانشیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران مسعود کرمی دکتری مدیریت بازرگانی، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران آرزو حمیدی کولایی دانشجوی کارشناسی ارشد مدیریت بازرگانی، پردیس البرز، دانشگاه تهران، البرز، ایران محمد مهدی ملکی دانشجوی دکتری مدیریت، دانشگاه شهید بهشتی، تهران، ایران

impulse buying behavior is one of main concepts in marketing. it is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. buying can be done because of different reasons (including of needing a production) and this fact aids marketers to better understand consumers’ behavior. impulse buying is one of pervasive aspect of consumer be...

پایان نامه :دانشگاه آزاد اسلامی - دانشگاه آزاد اسلامی واحد تهران مرکزی - دانشکده اقتصادو علوم اجتماعی 1390

today, the route for economic development in most countries is the same as international open competitive economy. economic institutes well known that supportive public economy belonged on the past and they may compete in the global economy. it is obvious that if they have no competitive potency or not familiar with competition technique, they may be devastated. banking system aims to collect t...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه پیام نور - دانشگاه پیام نور استان فارس - دانشکده ادبیات و علوم انسانی 1393

چکیده : هدف پژوهش حاضر، تعیین نقش واسطه‏ای اعتماد سازمانی در رابطه ی بین عدالت سازمانی و یادگیری سازمانی به روش تحلیل مسیر می‏باشد. برای این منظور با استفاده از روش نمونه گیری تصادفی ساده 1?0 نفر از کارکنان اداره ورزش و جوانان استان فارس انتخاب و به پرسشنامه های متشکل از ابعاد یادگیری سازمانی، عدالت سازمانی و اعتماد سازمانی پاسخ دادند. نتایج پژوهش به طور کلی نشان داد که رابطه ی عدالت سازمان...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سمنان - دانشکده مدیریت و اقتصاد 1392

these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

2011
Lan-Ying Huang

Extant research work in impulse buying focuses on the Western context. Based on the theory from environmental psychology, this paper analyzes the causal relations among stimuli, affect, and impulse buying in the Taiwanese retail context. The results reveal that shoppers perceive store-related attributes of merchandise and service quality as must-be, whereas they consider environment and price a...

Journal: :Electronic Commerce Research and Applications 2013
Arne Floh Maria Madlberger

This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...

پایان نامه :دانشگاه تربیت معلم - تهران - دانشکده علوم 1393

in this thesis, structural, electronical, and optical properties of inverse pervskite(ca3pbo) in cubic phase have been investigated.the calculation have been done based on density functional theory and according to generalized gradiant approximate (gga) as correlating potential. in order to calculate the configurations, implementing in the wien2k code have been used from 2013 version. first of ...

2015
Ji-Hyeon Park Jin-Woo Park

This study analyzes, from an experiential marketing perspective, the showcasing of duty-free products onboard the A380 aircraft, a service area that Korean Air introduced for the first time in the industry. Through the analysis the study seeks to identify the effects that customers' experience of the duty free showcase area has on their emotional response, impulse buying intention and word-of-m...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شهید چمران اهواز - دانشکده ادبیات و علوم انسانی 1390

abstract: advertisements are the most accessible type of authentic materials, and this is one reason why they are used more and more in english teaching classes. for this cause, studies in the field of advertisements are very widespread nowadays. for pun is one aspect which makes advertisements more interesting, it is used more than before in advertisements. use of puns makes an advertisement m...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه پیام نور - دانشگاه پیام نور استان همدان - دانشکده ادبیات و علوم انسانی 1390

abstract this study is an attempt to determine the effect of nano- technology education on science lesson for fifth grade in primary school in the city of kermanshah. this research is experimental and is conducted in the from of pre-test and post- test for the control group. an achievement test was administered to determine the rate of learning in the students. the research is an applied one. ...

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