the aim of this study was to evaluate standard and safety indexes in tehran fitness gyms. the population consisted of state and private fitness clubs in tehran.  5 regions of tehran city were selected by cluster sampling method; then, 20 clubs from each region were selected by on non-random convenience sampling method, so a total of 100 fitness clubs were assessed. the aim of this study was app...

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Randomly Utility Maximizing (RUM) discrete choice models that have been applied to this problem mig...

Finding the collapse susceptible portion of a power system is one of the purposes of voltage stability analysis. This part which is a voltage control area is called the voltage weak area. Determining the weak area and adjecent voltage control areas has special importance in the improvement of voltage stability. Designing an on-line corrective control requires the voltage weak area to be determi...

Finding the collapse susceptible portion of a power system is one of the purposes of voltage stability analysis. This part which is a voltage control area is called the voltage weak area. Determining the weak area and adjecent voltage control areas has special importance in the improvement of voltage stability. Designing an on-line corrective control requires the voltage weak area to be determi...

Received On: 02.12.12; Revised On: 3.06.13; Accepted On: 05.09.13 This study aims to obtain perception and feedback of LIS marketing professionals regarding marketing activities, searching and finding internet resources on marketing of library services area through online questionnaire. The results of this study revealed that in "Marketing Library Service", Google and Yahoo emerged as most effe...

AIMS To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. METHODS Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on...

The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...

In this work we use ontologies at an almost unexplored research area within the marketing discipline, throughout ontological approach to the database marketing. We propose a generic framework supported by ontologies for the knowledge extraction from marketing databases. Therefore this work has two purposes: to integrate ontological approach in Database Marketing and to propose domain ontology w...