نتایج جستجو برای: perceived credibility and customer attitude

تعداد نتایج: 16847042  

Journal: :Journal of Retail & Leisure Property 2008

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه اراک - دانشکده علوم انسانی 1389

abstract this study examines the relationship between reading anxiety and difficulty of texts as well as the relationship between reading anxiety and students perceived difficulty of the texts. since difficulty is a relative concept, i limited its definition by sticking to the readability formula. we also took students perceived difficulty levels into account. therefore, in the present study, ...

2015
Carla Ruiz-Mafé Silvia Sanz-Blas

The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use experience, compatibility, perceived financial risk, credibility and attitude towards Mobile Internet in the M-Internet adoption decision. After identifying the key drivers of M-Internet adoption, the second part of the chapter presents an empirica...

2014
Wen-Long Liu

Consumer's attitude toward mobile advertising has drawn lots of attention for a long time. Previous studies verified and emphasized that consumer’s attitude toward mobile advertising is significantly affected by the perceived entertainment, informativeness and credibility of an advertisement which affect the way consumers evaluate it. However, the general attitude toward how advertising manifes...

Journal: :مدیریت بازرگانی 0
امیرحسین امیرخانی استادیار دانشگاه پیام نور، دکترای مدیریت منابع انسانی، تهران، ایران مهدیه امانی کارشناس ارشد مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران محمد تاب دانشجوی دکترای مدیریت منابع انسانی، دانشکده مدیریت، دانشگاه تهران، ایران عطا ا.. ارجمندی کارشناس ارشد مدیریت بهره‎وری،

the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه یزد 1388

this study considers the level of increase in customer satisfaction by supplying the variant customer requirements with respect to organizational restrictions. in this regard, anp, qfd and bgp techniques are used in a fuzzy set and a model is proposed in order to help the organization optimize the multi-objective decision-making process. the prioritization of technical attributes is the result ...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه فردوسی مشهد - دانشکده ادبیات و علوم انسانی دکتر علی شریعتی 1387

this study was designed to investigate the impacts of teachers self-disclosure on students foreign language classroom anxiety, attitude to english language learning and their achievement scores at the end of the term. there were 48 female learners of intermediate level. they were not randomly selected. there were one experimental group with 21 students and one control group with 27 students.the...

پایان نامه :دانشگاه تربیت معلم - تهران - دانشکده تربیت بدنی علوم ورزشی 1391

the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شاهد - دانشکده هنر 1391

now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...

Journal: :IJEBM 2012
Yi-Wen Fan Yi-Feng Miao

Electronic word of mouth is available to customers in different types of online consumer reviews, which can be used to help them make e-commerce purchasing decisions. Customers acknowledge that online consumer reviews help them to determine eWOM credibility and to make purchasing decisions. This study uses surveys and multiple regression analysis to create an extended Elaboration Likelihood Mod...

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