Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

English language teaching (ELT) in Iran has experienced a turbulent history reflecting an often dynamic context and changing attitudes toward English, yet framed within a discourse of tolerance rather than one of embrace, as this study is going to show. The discourse was much brighter before the Islamic Revolution and this study reveals that there were much fewer adverse policies toward the spr...

in this paper attempts have been made to study the discourses dominating political islam to answer these questions: how can one categorize these diverse political islam discourses? what are the similarities and differences among these discourses in general, and with the islamic revolution discourse in particular? the research methodology employed for this study is historical-comparative and the...

This paper presented a multimodal discourse analysis of some visual images in the political rally discourse of 2011 electioneering campaigns in Southwestern Nigeria. The data comprised purposively selected political visual artefacts from political rallies across the six Southwestern States in Nigeria (Osun, Oyo, Ondo, Ekiti, Ogun, and Lagos). The data were analyzed using Halliday’s (1985) syste...

  Drawing on recent developments in linguistic description and applied linguistics, it can be concluded that learning a language necessitates getting to know something and being able to do something with that knowledge: competence, and performance. Structural approach to language description attaches importance to the former; communicative approach to the latter. Appropriate classroom discours...