This paper focuses on marketing for passenger transport based on the research concerned with urban sustainable development and mobility issues and it is oriented to the conceptual discussion of Relationship Marketing to be adopted in transport policy in consonance of another productive sectors. At first, there are made comments on reasons for development of marketing strategies applications, ne...

one factor that has highlighted the role of agriculture in the economy is to make the marketing system of agricultural products more efficient. the main purpose of this study was to identify the requirements of marketing the organic pomegranate of paveh, kermanshah province, iran, from the perspective of farmers. in order to identify contributing factors, an exploratory factor analysis was used...

computer-integrated manufacturing (cim), technologies are presented as solutions tomanufacturing organizations, which need to perform well in all customer-related dimensionssimultaneously. in the literature, cim technologies providing such benefits as more frequentproduction changes, reduced inventory level, improved ability of producing complex parts with ahigh degree of accuracy and repeatabi...

The objective of the present study is to provide a strategic entrepreneurial marketing model in the construction industry in the construction companies of the north of the country using the Grounded theory. The present study is a qualitative research which uses Grounded theory by focusing on deep and semi-structured interview and providing an entrepreneurial strategic marketing strategy. In thi...

tives have incentives to “oversell” their products. But they also benefit by providing truthful information about their drugs’ benefits. In analyzing the effects of sales and promotion efforts, it is important to consider both the positive and negative aspects of drug marketing. There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutic...