studying about the customer segmentation and begetting customer ranking plan diverts more attention in recent years. in this regard, this study tries on providing a methodology for segmenting customers based on their value driver parameters which extracted from transaction data and then ranks customers with regard to their customer lifetime value (clv) score. discovering hidden pattern between ...

customers segmentation and analyzing their behavior at fast moving costumer goods (fmgs) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. segmentation, a data mining approach, which leads to the discovery of similar groups of customers, is usually done ...

There's no such thing as data quality in general: it all depends on the particular business application [10]. With this in mind, we begin by introducing customer segmentation as a basic data mining application in analytical CRM. We describe the structure of the data mining environment and outline data selection as an essential, but difficult sub-problem. From there, we go on to develop three pe...

due to the rapid growth of data mining technology, obtaining private data on users through this technology becomes easier. association rules mining is one of the data mining techniques to extract useful patterns in the form of association rules. one of the main problems in applying this technique on databases is the disclosure of sensitive data by endangering security and privacy. hiding the as...

Image mining is a vital technique which is used to mine knowledge straightforwardly from image. Image segmentation is the primary phase in image mining. Image mining is simply an expansion of data mining in the field of image processing. Image mining handles with the hidden knowledge extraction, image data association and additional patterns which are not clearly accumulated in the images. It i...

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...