In this paper, we present a multi-formalism modeling framework (abbreviated by MFMF) for modeling and simulation. The proposed framework is defined based on the concepts of meta-models and uses object-orientation to overcome the complexities and to enhance the extensibility. The framework can be used as a basis for modeling by various formalisms and to support model composition in a unified man...

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

e-banking (electronic banking) is the modified business banking toward e-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. by using this method, the demands of customers such as time independent and high flexible actions are satisfied. in this process, marketing is so important because guiding cust...

A technique is described whereby context-dependent consumer preference models can be automatically induced using algorithms taken from the field of evolutionary computation. In order to make this possible an abstract meta-model is constructed to relate classes of preference models to aggregate price and sales data. This meta-model is broadly consistent with existing consumer preference models, ...