Farmers can only be market oriented if his/her production plan follows market signals and produce commodities that is more marketable. In other to achieve this, this study provided empirical evidence on the Gender analyses of market orientation in South Eastern, Nigeria. A stratified sampling design was used to select 360 sample respondents in 2017. Market Orientation Index (MOI) and Heckit sel...

the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

in the past years, a lot of studies have been conducted with regard to the organizational entrepreneurial orientation area. the overall results of these research projects helped organizational entrepreneurs discover the importance of some aspects, such as risk-taking, innovativeness and proactiveness. these aspects influence capabilities like learning and innovativeness and quality and, finally...

today, market orientation plays a vital role in determining customers’ needs and success of organizations. market orientation has also influenced various organizations’ measures including innovation. therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of golestan province. the population of this study comprised all 170 managers of bo...

Studying the impact of market orientation on business performance has been a popular research topic in recent years. However, there seems to be a lack of empirical studies that measure market orientation in quality management environments, even though marketing and quality management are considered complementary business approaches. This paper explores the effects of market orientation on a sam...

The relation between ergonomic principles and quality management initiatives, both, in the private and public sector, has received increasing attention in the recent years. Customer orientation among employees is not only an important quality principle, but also an essential prerequisite for customer satisfaction, especially in service organizations. In this context, the objective of introducin...