نتایج جستجو برای: word of mouth
تعداد نتایج: 21173330 فیلتر نتایج به سال:
Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...
the current paper seeks to study the effects of relationship quality on customer’s behavioral responses at different stages of the relationship life cycle in iran's banking industry. in this respect agriculture bank of iran was selected as the target population of the suggested theoretical model of this experiment and 417customers of the bank have participated as the statistical samples to...
Pemasaran word of mouth berbasis brand community membuat perusahaan menargetkan komunitas-komunitas yang sesuai dengan karakteristik produk pemasaran menjadi lebih efektif. Penelitian ini berfokus pada pemodelan dan analisis community. Model terdiri dari lima variabel yaitu Susceptible, Infected, Community, Positive, Negative. dianalisis menentukan titik kesetimbangan menghasilkan dua didapatka...
current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...
The aim of this study was to investigate the importance of green marketing mix and its effect on word of mouth advertising with the mediating role of brand love and brand loyalty from the viewpoints of consumers of swimming pools in Rasht city. This study was a descriptive survey conducted as a field. The population was unlimited and included all consumers of swimming pools in Rasht city. The ...
‘romanticism’ and ‘romantic’ are among the most controversial terms in literature. most readers, when encountering these words, would think of the well-known period of romanticism of the first three decades of the nineteenth century and the great six english poets known as ‘the big six’ of this period. however, romanticism does not belong to certain artists in a special period; one may seek ele...
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