نتایج جستجو برای: pricing advertising game theory supply chain complementary stackelberg
تعداد نتایج: 1387227 فیلتر نتایج به سال:
Many studies focus on inventory systems to analyze different real-world situations. This paper considers a two-echelon supply chain that includes one warehouse and one retailer with stochastic demand and an up-to-level policy. The retailer’s lead time includes the transportation time from the warehouse to the retailer that is unknown to the retailer. On the other hand, the warehouse is unaware ...
considered supply chain in this article consists of one vendor and multiple retailers where the vendor applies vendor managed inventory. considering vendor as a leader and retailers as followers, stackelberg game theory is applied for modeling and analyzing this system. a general mixed integer nonlinear model is developed which can optimizes the performance of the system under revenue sharing c...
In the current study, a supply chain structure is considered consisting of duopolistic manufacturers and monopolistic retailer. structure, product two substitutable products deliver them to end customers. One sells his/her only through common retailer whereas another one directly customers as well Obviously, competitive behavior established in order price under chain. this point view, game-theo...
the strategic pricing decisions of assembly products in assembly products supply chain are studied in this paper. firstly, a two-stage assembly products supply chain model is developed. by building nash game model, the nash equilibrium solution of pricing strategy of supplier and assemblers is obtained. next, a union decision model is built to analyze the optimal combination pricing strategy of...
in this paper, the competition between two supply chains and their elements is studied. each chain consisted of a manufacturer and a distributor and the two chains compete in a market with single type of customer sensitive to price and delivery time. therefore, this is a two-supply chain game and during the competition between two supply chains, elements of each supply chain (manufacturer and/o...
The application of big data targeted advertising in the green supply chain makes marketing products more accurate and effective. This paper applies game theory to study decisions coordination issues a which online retailer conducts advertising. A centralized model two Stackelberg models (an online-retailer-led decentralized manufacturer-led model) were constructed solved. zero wholesale price-s...
The strategic pricing decisions of assembly products in assembly products supply chain are studied in this paper. Firstly, a two-stage assembly products supply chain model is developed. By building Nash game model, the Nash equilibrium solution of pricing strategy of supplier and assemblers is obtained. Next, a union decision model is built to analyze the optimal combination pricing strategy of...
Advertising-driven demand is very common in practice. This paper considers pricing and advertising strategies issues a two-echelon supply chain involving manufacturer retailer. According to who undertakes the expenditure, both retailer-advertising case manufacturer-advertising are analyzed under Stackelberg framework. The crucial factor that affects strategy optimal profit for each p...
This paper is considering the competition between two multi-echelon supply-chains on price and service under balance and imbalance of market power between the chains which are analyzing through Nash and Stackelberg game approach. The problem is categorized as the centralized or decentralized structure of each chain, which means a few different possible scenarios are developing based on the Nash...
Affected by factors such as cost, the financial constraints faced supply chain are becoming more and severe. This paper constructs a financing pricing decision-making model for construction under capital constraints, uses Stackelberg game theory to analyze obtain best strategy internal external modes. The study found that when centralized is adopted, there profit distribution makes profits obta...
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