نتایج جستجو برای: relationship marketing
تعداد نتایج: 600952 فیلتر نتایج به سال:
This study aimed at designing the model of role of relationship marketing tactics on brand personality in football premier league clubs in Iran (Siyah Jamegan club). The study was descriptive-analytical conducted as a field. The statistical population included all fans of Siyah Jamegan sport club in Mashhad (2016) (N=295). In order to achieve the research aims, modified scale of relationship m...
The goal of this study is to evaluate pricing strategies and their relationship with marketing capabilities. The review of the literature has shown that there is not appropriate, comprehensive research about the relationship between pricing strategies and marketing capabilities. This research method is descriptive and to achieve the objectives of the study, data from 108 companies in Tabriz and...
A company web site is the most popular e-business application across all business sectors. Establishing and maintaining these sites is expensive. In many cases the business benefits deriving from the site are not clear. Despite the considerable expenditure in time and money in the creation of company websites there has been little empirical research concerning effective practice. This paper inv...
Many marketing scholars have seriously debated the status of marketing as a discipline and in the corporate practice (see for example the special issue of Journal of Marketing, October 2005). Have marketing scholars specialised excessively on narrow perspectives and thus failed to look at the bigger picture in theory and practice? Consequently, it is no wonder that this main theme of the EMAC 2...
Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...
THE JOURNAL OF SERVICES MARKETING, VOL. 11 NO. 4 1997, pp. 278-298 © MCB UNIVERSITY PRESS 0887-6045 Introduction There is a growing body of literature trumpeting a paradigm shift to relationship marketing. Much of the initial conceptual development behind relationship marketing can be traced to Macneil’s (1978, 1980) discussion of the impact of long-term, legal contracts on exchange relationshi...
severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of the best ways. the conceptual model which is used in this paper, aims to investigate the effects of relationship marketing value dimensions such ...
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