Intelligent Agents act in open and thus risky environments, hence making the appropriate decision about who to trust in order to interact with, could be a challenging process. As intelligent agents are gradually enriched with Semantic Web technology, acting on behalf of their users with limited or no human intervention, their ability to perform assigned tasks is scrutinized. Hence, trust and re...

Certification authority (CA) in mobile ad hoc networks is implemented in a distributed fashion using threshold cryptography. There are two kinds of distributed certification authority according to the variableness of CA nodes. In this paper, we analyze whether the distributed certification schemes operate solidly when the nodes in ad hoc networks are selfish. We model the schemes using various ...

Agents often have to trust one another when engaging in joint actions. In many cases, no single design team has the authority to assure that agents cooperate. Trust is required when agents hold potentially different values or conflicting goals. This paper presents a framework and some initial experiments for decomposing agent reputation within a multi-agent society into two characteristics: com...

social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

In two experiments, we examine the effects of employer reputation in Amazon Mechanical Turk, an online labor market in which employers may decline to pay workers while keeping the work product. In the first experiment, a research assistant who is blinded to reputation performs tasks posted by employers with good, bad, or no online reputations. Results confirm the value of reputation; due to sho...