This paper considers advertising, collection and pricing decisions simultaneously for a closed-loop supply chain (CLSC) with one manufacturer (he) and two retailers (she). A multiplicatively separable new demand function is proposed which influenced by pricing and advertising. In this paper, three well-known scenarios in the game theory including the Nash, Stackelberg and Cooperative games are ...

  Supply chain includes two or more parties linked by flow of goods, information, and funds. In a decentralized system, supply chain members make decision regardless of their decision's effects on the performance of the other members and the entire supply chain. This is the key issue in supply chain management, that the mechanism should be developed in which different objectives should be align...

The success of launching new products is the main challenge companies since it one key factors competition. Thus, in today’s high rival markets depends on presentation with options, which must be compatible customers’ desires. This research aims to analyze psychological effect noise a product total profit chain and optimal pricing marketing decisions chain’s members. Additionally, cooperative (...

In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...

This paper surveys some applications of cooperative game theory to supply chain management. Special emphasis is placed on two important aspects of cooperative games: profit allocation and stability. The paper first describes the construction of the set of feasible outcomes in commonly seen supply chain models, and then uses cooperative bargaining models to find allocations of the profit pie bet...

An EPQ model for the co-operative supply chain under the conditions of permissible delay in payments is developed in this work, in order to compare the co-operative supply chain with noncooperative supply chain; we also propose another EPQ model for the non-cooperative supply chain under the same conditions. In addition, we provide an efficient algorithm to obtain the optimal solution, and the ...

This paper considers a dynamic Stackelberg game model for manufacturer-led supply chain with risk aversion. Cooperative advertising strategy is applied to the marketing decisions of participants. Based on and system theory, complex dynamical behaviors are studied through use several methods, such as stability region system, bifurcation diagram, attractor largest Lyapunov exponent diagram. The e...

In order to evaluate the multistage supply chain efficiency, an appropriate performance evaluation system is importantly required. A representative multistage supply chain has three members composing a supplier-manufacturer-retailer structure, and has intermediate measures connecting these supply chain members. Existing data envelopment analysis (DEA) models have difficulties in measuring these...