the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...

This study analyzes the monitoring and evaluation of higher education in the field of higher education development program, evaluation and monitoring procedures and standards, including the different actions taken by evaluationand monitoring agencies and association in Islamic Republic of Iran (governmental and nongovernmental). In an indirect process for det...

the purpose of this study was to investigate the impact of blended learning and multimedia softwares on iranian efl students vocabulary learning. in addition, the present study tried to examine the extent to which multimedia softwares can be applied into efl classes in iran. it also attempted to find out students attitudes toward using these softwares. to this end, 87 iranian efl learners at el...

     The present study aims to identify the entrepreneurship development strategies in agricultural sector based on agricultural expert’s views of Science and Technology Park of Kermanshah. The research method study applied in terms of purpose and descriptive-survey in terms of data collection. The population consisted of entire managers of agricultural sectors wich co...