In many disciplines, creativity has been recognised as an important part of problem solving. In business, creativity enables the generation of better solutions and provides an opportunity to gain a competitive advantage. In Information Systems (IS) creativity assists developers in finding solutions to difficult problems by helping to efficiently utilise available resources and allows the more e...

Convergence of pervasive technologies, techno-centric customers and the emergence of digitized channels, overabundance of user friendly retail applications are having a profound impact on retail experience, leading to the advent of ‘everywhere retailing’. With the rapid uptake of digital complimentary assets and smart mobile applications are revolutionizing the relationship of retailers with th...

As the customers are the main reason of the formation and survival of the organization, not only understanding their obvious needs, but also forecasting, determining and guiding their hidden needs, design and implementing plans of offering services for meeting these needs for attracting customers are among cornerstone of any activity in the organization. In this research, one compares the perfo...

International tourism and its related businesses have considerably increased recently. Due to this expansion, tourism employees must be able to communicate appropriately, and effective ESP programs need to be administered accordingly. Many studies have been conducted on current ESP courses for tourism; however, major problems still remain in designing ESP courses to satisfy L2 learners’ needs, ...

purpose: this study wants to find any relationship between the numbers of purchase and the income the customer brings to the company. the attempt is to find those customers who buy more than one life insurance policy and represent the signs of good payments at the same time by the help of data mining tools. design/ methodology/ approach: the approach of this research is to use data mining tools...

The role of customers in green supply chain management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the supply chain (SC). An empirical research approach has been used to collect primary data to rank different variables for effective customer involvement in green concept implement...

To investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. Industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. Effective marketing strategy relies on understanding consumers and their needs. This understanding m...

This paper employs Quality Function Deployment (QFD) methodology to translate customer needs and requirements into the quality characteristics to improve quality for an existing product to develop a new consumer product. The traditional quality function deployment technique consists of six steps. The purpose of the first step is to measure the voice of the customer that reveals his/her needs an...