This study adopts illusion of control and lateral consumer relationship to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on human decision making processes and outcomes. Through laboratory experiments, this study demonstrates that consumers’ perception on illusion of co...

The purpose of this research is to discover knowledge (association rules) in consumer behavioral data with regard to their trusting intension. The main research question is: “what are there consumer perception profiles that tend to be associated with a consumer's perception of trust?” To answer the question, real-world data obtained from a customer trust survey have been collected and analyzed ...

This paper performs an assessment of tourists' perception towards semces associated with lodging (hotel factors), dining (restaurant factors), and transportation (transportation factors). The results of the empirical analysis suggested that these are the underlying dimentions held by the tourists: (1) Hotel factors Staff service quality, room quality, business serVices,. security, value and foo...

Although it is currently popular to reflect consumers' perspectives to medical service management, insufficient attempts have been made to understand detailed perception of the consumer side of medical services to promote medical services' evaluation from the consumer viewpoint. The aim of this study was to descriptively reveal how consumers perceive medical services that they receive, focusing...

Reducing salt (NaCl) intake is an important public health target. The food industry and catering services are searching for means to reduce the salt content in their products. This review focuses on options for salt reduction in foods and the sensory evaluation of salt-reduced foods. Simple salt reduction, mineral salts and flavor enhancers/modifiers (e.g., umami compounds) are common options f...

Consumers’ negative perceptions toward mobile advertising have been a major impediment to its wider acceptance. This study examines the effects of perceived value of the mobile advertising and consumer privacy violation would have on consumers’ perceived mobile advertising intrusiveness, as well as the relationships of intrusiveness with perceived ad irritation and ad avoidance behavior. Result...