The translation of web content into Libras (Lingua Brasileira de Sinais – Brazilian Sign Language), although adequate, cannot always be implemented, due to its high cost. Thus, the present study aims to identify and propose solutions for the potential communication breakdowns in the interaction of bilingual deaf users in corporate systems on the web. The analysis of the interaction took place a...

Many companies are recognising the corporate and brand opportunities of implementing peripheral cues to help consumers gauge corporate reputation and product evaluations. As such, Corporate Social Responsibility (CSR) can be utilised as a marketing tool. However, communication is often a missing link between the firm’s initiatives and consumer awareness. The first study in this research will ut...

Corporate social responsibility (CSR) has emerged as a major topic of discussion among academics, business leaders, and organisations due to its effect on company's image reputation, which in turn affects overall performance. When stakeholders are aware that an organisation places initiatives at the top priority list, CSR may always have beneficial impact organisation’s corporate Based study li...

Introduction The purpose of this paper is to investigate how the culture a nation influences online corporate communication, focusing on assessment culturability business websites. Although Internet constitutes global phenomenon, cultural filters influence its use at local level, ultimately determining more or less favorable attitude toward given website. Understanding and analysing adaptation ...