The focus of this paper is to present an exploratory study on the level of awareness regarding green marketing and its managerial implications, among selected, South African Manufacturing Small, Medium and Micro Enterprises (SMMEs), in the province of KwaZulu–Natal (KZN). The concept of green marketing and thought provoking managerial implications are still an issue of concern in the South Afri...

BACKGROUND AND OBJECTIVES Food marketing has been identified as a target for intervention in the prevention of childhood overweight and obesity within countries and globally, and promotion of healthy diets has been classified as a key strategy to reduce the burden of non-communicable diseases and health inequalities. The present study aims to investigate how Vietnamese middle-class household fo...

in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...

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