This research aims to have better understanding on how Chinese women shoppers make decisions, specifically they decide selecting fruits for their families, and this affects attitudes behaviours towards domestic foreign brands. It is important a clear of consumer preferences will help the businesses marketers in attracting maintaining primary customer group. using focus groups able obtain opinio...

The purpose of this study is to determine whether cultural, social, personal and psychological factors have a positive significant effect also simultaneously on rice purchasing decisions which consumer behavior the most influence decisions.This research was conducted in January 2022 carried out sellers. respondents were 55 buyers. This uses accidental sampling method. Accidental technique deter...

Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...

The proliferation of social media platforms, especially the social networking sites (SNSs), has been changing customers’ online purchasing habits during the last decades. Recently, online marketers not only release advertising on e-commerce platforms but also promote their products and services on social media platforms. In this study we focus on e-commerce adverting in SNSs. We believe that cu...

In this paper, a mathematical programming model is presented for integrated problem of closed loop supply chain network design and supplier selection. The suppliers  propose discount policy based on purchase amount and loyalty of buyers which are both taken from the elements of RFM (Recency, Frequency and Monetary) technique. The main objective of this paper which is formulated by a mixed-integ...

W model a dynamic purchase context in which a consumer is uncertain about the product’s valuation. The consumer has two purchase opportunities for the product: forward purchase in Period 1 or spot purchase in Period 2. Two forms of regret are considered: buyer’s regret over the money paid in excess of his valuation of the product when buying forward and hesitater’s regret for the lost opportuni...

Personal interviews were conducted with beef cattle producers in Louisiana to determine their preferences and purchase decisions for livestock price insurance. Conjoint analysis was utilized to determine the importance of selected attributes of insurance policies for these producers. The characteristics of producers who prefer given attributes were also identified. Producers rated products give...

Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purch...