This study investigated the feasibility of a personalized information service in a government department. A qualitative methodology explored stakeholder opinions on the remit, marketing, resourcing and measurement of the service. A questionnaire and interviews gathered experiences of personalized provision across the government sector. Potential users were similarly surveyed to discuss how the ...

This paper focuses on marketing for passenger transport based on the research concerned with urban sustainable development and mobility issues and it is oriented to the conceptual discussion of Relationship Marketing to be adopted in transport policy in consonance of another productive sectors. At first, there are made comments on reasons for development of marketing strategies applications, ne...

Due to the increasing service component of information technology, service quality measurement has become increasingly important for IS practitioners as they attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrum...

nowadays, marketing is considered as one of the most important parts of all manufacturing and service activities. in order to reach more share of goal market, different companies always update and change their marketing policies. these companies have to know that different customers impressed by different marketing policies and them, they should choose most suitable policies for one goal group....

Social Media Services like Social Network Sites and Microblogging services gain increasing attention from enterprises. This is on the one hand for internal usage but as well for utilizing these services, with hundred millions of users, for marketing purposes. Partly this is induced by customers losing trust in conventional advertisements. However, to date only very limited research exists on th...

Innovation and differentiation are imperative for companies to sustain in the competition. possible more services than physical products. It is difficult imitate incorporated services. The study discusses various marketing strategies adopted by service roles played profit chain. Service adopt different initiatives achieve excellence. These include a strategic orientation, commitment from top ma...

Managing customer demand can be challenging for a facility that services delay-sensitive customers. Attracting a high level of demand will result in long delays, which discourage customers to request service. However, low demand means little profitability for the service facility. Pricing is a known way to effectively manage demand. We determine the optimal pricing strategy for the service faci...