This paper deals with the study of how racist ideologies are constructed in Crane’s “A Dark Brown Dog” using the CDA framework. Benefitting from the approaching between literature and linguistics, it focuses on the linguistic examination of the (re)construction of whiteness and blackness based on the assumption that racism is: a social, a discursive, and an ideological construct. This tri-dimen...

feminist critical discourse analysis is an approach distinguished by its focus on revealing unequal power relations between women and men in their social life. in the present paper, it is suggested that simone de beauvoir’s theory of the formation of gender identity and female subject in the second sex provides a meaningful theoretical ground to the feminist critical discourse analysis. althoug...

The advent of cybertechnologies has led to radical paradigm shifts in our social, economic, cultural, and psychological conceptualizations. The paper investigates the advent of cyborgs, indeed our transformation into cyborgs, and the impact of this transformation upon identities and face management, which has an important social value since the late modernism. Cyborg is a designation for the in...

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

media can be a good representation of dominant ideologies in society. the analysis of such discourse can shed light on the mental and social structures of people in society. adopting van dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the iranian movie a separation, the winner of the 84th annual academy award f...