From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society t...

This paper explores the developing of how designers can search for inspiration source which provided in the form of traditional elements and archetypes and also their role on idea generation in design from building to urban measure. In order to clarify of this, current study focuses on the Far-East region as an ancient part of the world in which there is a huge number of symbols like well known...

We report two studies examining the relations among three paired-associate learning (PAL) tasks (visual-visual, verbal-verbal, and visual-verbal), phoneme deletion, and single-word and nonword reading ability. Correlations between the PAL tasks and reading were strongest for the visual-verbal task. Path analyses showed that both phoneme deletion and visual-verbal PAL were unique predictors of a...

This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English line with the growing consumer interest environmental issues and development green advertising. The aim research is threefold: 1) to unveil content cognitive operations (for purpose this research, metonymy, metonymic chain, metaphoric amalgam metaphor) underlying ads their modes representation; 2) ...

The rapid evolution of virtual reality (VR) technologies and their adoption for learning opens up new possibilities shifting semiotic content across modes, with underexplored scope transmediating in visual, haptic, auditory ways immersive media literacy practices. This research investigated users’ creative digital designing involving a popular, three-dimensional painting program upper elementar...

Entrepreneurs commonly engage in discursive activities to pursue the legitimacy of their new organizations. Previous studies on this pursuit have essentially been focused verbal language and there is limited understanding how other communication modes, such as visual, offer specific potentials for influencing legitimation audiences. With contemporary pervasiveness digital documents online envir...

This study examined the effects of model type and verbal rehearsal strategy in relation to motor sequencing of boys with learning disabilities (LD). Eighty boys, ages 7 and 8 years, were exposed to four experimental conditions in a 2 x 2 (Model x Verbal Rehearsal Strategy) design. Subjects were randomly assigned to one of four groups: (a) visual-silent modellverbal rehearsal, (b) visual-verbal ...