word of mouth has become an important source of information affecting attitudes and behaviors of consumers. specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. current study aims to investigate influe...

CV. Indoestri Supply is a company that sells Thaitea beverage equipment. Problems were found, namely: the promotion process using conventional through installation of banners, word mouth promotion, and added to social media advertising. The purpose this research analyze design web-based promotional information system. method uses prototype model UML model, use case diagrams, activity class diag...

By means of a meta-analysis, we synthesize the findings over two decades research from 88 empirical studies regarding four well established and theoretically rooted determinants on consumers’ attitude towards digital advertising: informativeness, entertainment, irritation, credibility. Among other findings, show that effects these have changed past 20 years as internet has developed. We also fi...

Theory and research from the marketing literature on customer-based brand equity were used to predict how positive exposure to 4 early recruitment-related activities-publicity, sponsorships, word-of-mouth endorsements, and advertising-may affect the application decisions of engineering students. Similar to prior marketing findings, the results suggested that early recruitment-related activities...

Online services and applications extend influencing opportunities to traditional word-of-mouth advertising. Unlike traditional word-of-mouth, the online environment provides certain features, amongst others, anonymity in user-generated content. Further, the personality of online users affects their motivation to actively provide online articulations. This paper focuses on how personality specif...

Prior research on creativity and the effectiveness of executional factors in advertising has focused impact uniqueness consistency comparison to prior competitive advertising. Relatively little is known about specific these variables their relationship each other, few existing measures extend beyond subjective rating scales. In this research, we develop new consistency. We use data from 10 year...