Abstract This study analyzes the degree to which conspicuous consumption motives, environmental concern, perceived consumer effectiveness, trust in sustainable clothing brands, and greenwashing trigger purchase of clothing. The theoretical framework was tested with a representative online sample Australian population ( N = 600). Results showed that all proposed antecedents have positive relatio...

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

Brands often link themselves with sustainable behavior in brand content marketing to obtain more consumer recognition. However, fact, the communication between brands and consumers, consumers cannot effectively respond any behaviors of clothing other than materials. This results failure stimulate expression deep culture, which then affects long-term development brands. study integrates material...

Ever since the open policy adopted in China, textile and clothing industry has been playing an important role in the economic development and foreign trade. The achievements prove the competitive advantages possessed by China textile and clothing industry, while we can attribute the advantages to factors endowments as abundant raw material and human labor. These advantages can also be acquired ...

While fashion has existed in many fields from the past to present, it become professional field of clothing, which deepens its application most. In this respect, brands shape themselves according their target user group and philosophical perspective. addition being commercial preference today's industry, "vision", is concerns attitudes that allow extend into future, brings itself fore. They str...