since the 1970s, services marketing has grown into a major sub discipline of marketing. it is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. in today's competitive world, having expertise, knowledge and ma...

the main objective of this descriptive research was to determinate the components related to an expansion of marketing of flowers and ornamental plants. the statistical population of the study consisted of all floriculturists (4920) in tehran, markazi, gilan, khozestan, and razavi-khorasan provinces as well as extension experts. a sample of 234 floriculturists was selected by use of “cluster pr...

This paper discussed an empirical research on success factors in innovation projects and analyzed the effect of environmental idiosyncrasies on their relative importance. Based on a cross-national survey, the study extracted five common success factors in China and Western developed countries. They are, namely, marketing skills, project strategy and process, management methodology and organizat...

The 2015 Institute of Medicine report on diagnostic error has placed a national spotlight on the importance of improving communication among clinicians and between clinicians and patients [1]. The report emphasizes the critical role that communication plays in patient safety and outlines ways that pathologists can support this process. Despite recognition of communication as an essential elemen...

There is a lack of reliable information about the size and structure of the independent care home workforce. Estimates suggest 72,000 employed by the local authority and 390,000 in the independent sector (private and voluntary). Of the 390,000 staff (including support staff) working in the independent sector an estimated 47,000 are managers and supervisors, 288,000 are care workers and 36,000 a...

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...