Virtual brand community citizenship behavior, as an important part of multiple behaviors in the community, has always had role for healthy development and influence expansion itself. There are certain variables internal mechanism behavior that affect relationship between citizens themselves itself, there some customers corporate communities who gain attention favor by beautifying their self-ima...

Relationship marketing is in vogue. And why not? The new, increasingly efficient ways that companies have of understanding and responding to customers' needs and preferences seemingly allow them to build more meaningful connections with consumers than ever before. These connections promise to benefit the bottom line by reducing costs and increasing revenue. Unfortunately, a close look suggests ...

The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. CRM, a recent marketing paradigm, pursues long-term relationship with profitable customers. It can be a starting point of relationship management to understand and measure the true value of customers since marketing management as a whole is to be deployed toward the targeted customers and...

This paper discusses some of the issues related to the product design of maintenance care service for providing the user with emotional satisfaction. When people purchase the environmental home appliances such as the water purifier, air purifier and bidet, that require maintenance care such as changing filters, they concern about not only the product itself, but also the maintenance care servic...

The goal of this paper is to provide an ontological approach to modelling customer relationships, which helps managers optimize channels, improve customer acquisition, retention and add-on selling particularly in an e-business context. The advantages of a systematic approach are multiple. Modelling and mapping customer relationships allows a better understanding of the way a company interacts w...