This paper exploits a unique panel dataset of Spanish manufacturing firms containing information on vertical restraints with retailers and wholesalers. This data reports detailed information on firm distribution systems and the type of vertical restraints that firms impose: Franchise fee, Resale price maintenance, Full-line forcing, Exclusive territories and Exclusive dealing, which is a rather...

The success of launching new products is the main challenge companies since it one key factors competition. Thus, in today’s high rival markets depends on presentation with options, which must be compatible customers’ desires. This research aims to analyze psychological effect noise a product total profit chain and optimal pricing marketing decisions chain’s members. Additionally, cooperative (...

In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...

In this paper we consider the competition on the Internet between information providers to maximise their exposure to a relevant audience. Spammers and Search engine gamers adopt a selfish, noncooperative strategy where the goal is to bring the target site or product to the attention of as many people as possible, regardless of the consequences. In contrast, we describe a co-operative strategy ...

Cooperative (co-op) advertising investments benefit brand goodwill and further improve supply chain performance. Meanwhile, online word-of-mouth (OWOM) can also play an important role in supply chain performance. On the basis of co-op advertising, this paper considers a single supply chain structure led by a manufacturer and examines a fundamental issue concerning the impact of OWOM on supply c...