according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

this study investigates the effect of teacher’s repetition as an input enhancement technique in explicit teaching of vocabulary items on efl learners’ later retrieval. to this end, 66 persian speaking english learners, aged 18 - 29, homogenized through a standard proficiency test (opt), were chosen and put into two experimental and control groups, each 33 learners. general service list (gsl), a...

la présente recherche est une esquisse préliminaire de l’expression linguistique des cinq sens en français et en persan. on aborde les noms de couleurs, les odeurs, les sons et le goût ainsi que la place des modalités sensibles dans le marketing et la publicité. les études mettent généralement en relation les deux langues. l’analyse sera contrastive, elle révèle les attitudes de chaque langue f...

the present study investigated construct equivalence of multiple choice (mc) and constructed response (cr) item types across stem and content equivalent mc and cr items (item type ‘a’), non-stem-equivalent but content equivalent mc and cr items (item type ‘b’), and non-stem and non-content equivalent mc and cr items (item type ‘c’). one hundred seventy english-major undergraduates completed mc ...