Positive attitude is thought to impact academic achievement and learning in children, but little is known about its underlying neurocognitive mechanisms. Using a large behavioral sample of 240 children, we found that positive attitude toward math uniquely predicted math achievement, even after we accounted for multiple other cognitive-affective factors. We then investigated the neural mechanism...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

In this study, conducted a survey to examine the relationship among sexual attitude, sexual knowledge, optimistic bias of venereal disease and contraceptive practice in university students. The data were collected via structural questionnaires completed by 148 university students located in Cheonan who agreed to participate in this study. There was a statistically significant positive correlati...

Research Article Khim-Yong Goh National University of Singapore [email protected] Jerry Wenjie Ping National University of Singapore [email protected] Advergames are increasingly popular for online advertising campaigns. However, few IS studies have investigated the effectiveness of this unique advertising strategy. This study sheds light on the effectiveness of advergames by study...

introduction:today, the growing amount of paper consumption and consequently deforestation and environmental destruction have imposed financial burden on different countries around the world. this study aimed to determine the level of knowledge, attitude, and performance of yazd health volunteers on cutting down the consumption of paper. methods: this descriptive-cross sectional study was condu...

Subjective life expectancy (SLE) has been related to psychological variables, such as optimism. Based on previous studies where positive attitude was related with longer lifetime, the present study examined whether modifying participants’ attitude would influence their SLE. Therefore, 50 participants were randomly assigned either to a positive or to a neutral attitude group. During one week, pa...

Fermented grains of buckwheat, oat, embryo rice and wheat, which were prepared by solid-state fermentation with Antrodia salmonea, and the mycelium was used to substitute 7% of wheat flour to make bread. No difference in proximate composition, texture profile and contents of non-volatile taste components was observed among bread samples. White bread and bread supplemented with mycelium and ferm...

The bread-making quality of wheat is strongly influenced by multiple low molecular weight glutenin subunit (LMW-GS) proteins expressed in the seeds. However, the organization, recombination and expression of LMW-GS genes and their functional mechanism in bread-making are not well understood. Here we report a systematic molecular analysis of LMW-GS genes located at the orthologous Glu-3 loci (Gl...