Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

Since anthropogenic climate change first emerged on the public agenda in the midto-late 1980s, public communication of climate change and—more recently—the question of how to communicate it most effectively have witnessed a steep rise. This paper synthesizes what is known, presumed, and still unknown about how to effectively communicate this problem. An introductory historical overview of clima...

As climate change begins to disrupt the settled expectations of humans, demands on the legal system will be intense and long term. Is the law up to the task? If it is, it will be at least in part because the legal system proves to be resilient and adaptive. This Article therefore explores how to think about designing legal instruments and institutions now with confidence they will be resilient ...