OBJECTIVE To determine factors associated with adult squash players' protective eyewear behaviours. METHODS A survey of 303 players (aged >or =18 years) was conducted at three squash venues in Melbourne, Australia over a three week period in June 2000 to obtain information about protective eyewear use. RESULTS Of 303 participants the response rate was 98.1%; 66.1% were males, with a mean ag...

The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style, nowadays, in which an important part the sport plays. An increase in popularity of recreation influences lives of many people. They start sporting activities, bec...

Within the extended academic literature on strategic marketing, brand management appears to be high agenda of scholars in past seven decades. Despite continuous enquiry over these years, way which a can or should managed manner still attract academics’ and practitioners’ interest, with novel often unexpected ideas practices emerging. Among these, within sport through it remains unique area for ...

This study discusses current issues of service quality and proposes a conceptual model that is focused on consumers' perceptions of service quality toward organizations and services in the participant sport industry. The proposed model is based on the current conceptualization of service quality, which suggests that service quality is a multidimensional and hierarchical construct. In the propos...

Attendees: NHSBT Vicky Griffin (Chair), Stakeholder Relations Manager (VG) Tamsin May, Marketing and Campaigns Manager (TM) Heather O Shea (Minutes), Senior Stakeholder Relations Officer (HO S) Pauline O Brien, Media & PR Manager (PO B) Sarah Whyte, Media and PR Officer (SW) Transplant Sport (TS) Jo Brown, Administrator (JB) Donor Family Network (DFN) Nigel Burton, Vice Chairman (NB) British Ki...

Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...