Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...

INTRODUCTION ..................................................................................... 109 POTENTIAL MOTIVATION AND MOTIVATIONAL ROUSAL ....................... 110 Potential Motivation .............................................................................. 110 Motivational Arousal ............................................................................. 111 EVIDENCE ON TH...

Scientific and popular lore have promulgated a connection between emotion and the limbic forebrain. However, there are a variety of structures that are considered limbic, and disagreement as to what is meant by "emotion". This essay traces the initial studies upon which the connection between emotion and the limbic forebrain was based and how subsequent experimental evidence led to confusion bo...

motivation is perhaps the most frequently used term for explaining the success and failure of educational tasks. numerous studies have shown that motivation is a key to learning (gardner and lambert, 1972). however, such experiments give us an understanding of what motivation is and what the components of motivation are. but they usually fail to reveal that someone is motivated or how we can cr...

Positive and negative affects high in motivational intensity cause a narrowing of attentional focus. In contrast, positive affects low in motivational intensity cause a broadening of attentional focus. The attentional consequences of negative affects low in motivational intensity have not been experimentally investigated. Experiment 1 compared the attentional consequences of negative affect low...

INTRODUCTION Stroke is a frequent and potential invalidating disease, of which recovery can be improved by rehabilitation. In The Netherlands old and frail stroke patients are rehabilitated in nursing homes. Probably, the intensity of and motivation for physiotherapy are important for successful discharge. The aim was to determine (1) therapy intensity of and motivation for physical therapy of ...