نتایج جستجو برای: and customer loyalty are extracted from marketing literature
تعداد نتایج: 17767069 فیلتر نتایج به سال:
A R T I C L E I N F O Strategy, Marketing, Loyalty, Customer, Bajapuik Savings & BPR Gunung Pangilun. Received 20 April 2011 Received in revised form 23 April 2011 Accepted 24 April 2011 Available online 26 April 2011 This study attempts to look and see if the marketing strategy of product, price, and location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunu...
In this study, we propose a three-component customer value model for ecommerce. This model draws upon the literature in marketing, consumer study, and information systems. It decomposes customer value into process value, outcome value, and shopping enjoyment. This three-component model is parsimonious and comprehensive. The results from this study show that outcome value and process value contr...
SATISFACTION AS ANTECEDENTS ABSTRACT Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between firms. Research implications: Recent advances in consumer and services marketing consider that perceived value and satisfaction are centra...
chapter i provides an overview of structural linguistics and touches upon the saussurean dichotomies with the final goal of exploring their relevance to the stylistic studies of literature. to provide evidence for the singificance of the study, chapter ii deals with the controversial issue of linguistics and literature, and presents opposing views which, at the same time, have been central to t...
the more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (clv). there are several researches about the clv formulas and calculating...
Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them...
‘romanticism’ and ‘romantic’ are among the most controversial terms in literature. most readers, when encountering these words, would think of the well-known period of romanticism of the first three decades of the nineteenth century and the great six english poets known as ‘the big six’ of this period. however, romanticism does not belong to certain artists in a special period; one may seek ele...
Although the customer is heart of marketing and organization and despite the extensive researches in many areas of the customer, there is rare research that put the customer as an element of excellence of society, organization and cus-tomer itself. On the other hand, in spite of many organization and marketing ex-cellence models, there is lack of a model which could explain the factors influ-...
Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. With conventional marketing programs, groups or segments of customers are typically constituted according to a small number of attributes....
mobile technology and mobile learning are considered as important and impressive factors in earning the organizational competencies and achieving competitive advantages and customer loyalty. the purpose of this study is to evaluate the role of mobile technology in customer loyalty. the mellat bank mobile services are entering a new transition period. in response, the banking industrial is shift...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید