In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...

In this paper we consider the competition on the Internet between information providers to maximise their exposure to a relevant audience. Spammers and Search engine gamers adopt a selfish, noncooperative strategy where the goal is to bring the target site or product to the attention of as many people as possible, regardless of the consequences. In contrast, we describe a co-operative strategy ...

Cooperative (co-op) advertising investments benefit brand goodwill and further improve supply chain performance. Meanwhile, online word-of-mouth (OWOM) can also play an important role in supply chain performance. On the basis of co-op advertising, this paper considers a single supply chain structure led by a manufacturer and examines a fundamental issue concerning the impact of OWOM on supply c...

This paper investigates pricing and ordering as well as advertising coordination issues in a single-manufacturer single-retailer supply chain, where the manufacturer sells a newsvendor-type product through the retailer who faces a stochastic demand depending on both retail price and advertising expenditure. Under the assumption that the market demand has a multiplicative functional form, the St...

Despite apparent public cynicism toward advertising, consumers are surprisingly cooperative when presented with advertising information, often drawing conclusions that are not logically contained within ads. Unfortunately, going beyond what is claimed by an advertisement can lead to invalid inferences and suboptimal consumer choice. This research examines the effect of suspicion on consumers’ i...