the current study aims to investigate the effective factors on brand equity with an enphasis on monetary and non-monetary promotion and corporate image among students of shahid beheshti university. evaluation of variables was conducted by means of questionnaire. after determining reliability and validity, the questionnaire was distributed among the samples  including 344 students of shahid behe...

Study 1 demonstrated that as individuals' promotion-related ideal strength increases, performance on an anagram task is greater for a monetary task incentive framed in terms of gains and nongains (i.e., promotion framed) than one framed in terms of losses and nonlosses (i.e., prevention framed), whereas the reverse is true as individuals' prevention-related ought strength increases. Study 2 fur...

Recently a great deal of attention has been focused on difficulties of interpreting the behavior of the monetary aggregates. The period since the mid-1970s has been characterized by unexpected changes in the relationship between traditional measures of the monetary aggregates and economic activity. Accompanying the disruption of established monetary relationships was an intensified effort by th...

The e↵ectiveness of monetary promotions has been well reported in the literature to a↵ect shopping decisions for products in real life experience [3]. Nowadays, e-commerce retailers are facing more fierce competition on price promotion in that consumers can easily use a search engine to find another merchant selling an identical product for comparing price. We study e-commerce data — shopping r...

The Western Australian School Health Project (WASH Project) is an intervention that encourages schools to develop comprehensive health promotion programs. The WASH Project works with self-selected school communities and uses community development strategies to support participating schools in identifying and responding to health concerns relevant to their students. The study reported here was d...

Dr. Portnoy, a former senior clinical reviewer and manager for the FDA's Center for Devices and Radiological Health, provides guidance for determining acceptable practices for the claims, content, and appearance of advertising and promotional materials for medical devices. In the course of doing so, he discusses important regulatory and legal precedents, and provides examples of successful and ...

Although goal pursuit is related to both functioning of the brain's reward circuits and psychological factors, the literatures surrounding these concepts have often been separate. Here, we use the psychological construct of regulatory focus to investigate individual differences in neural response to reward. Regulatory focus theory proposes two motivational orientations for personal goal pursuit...

Twelve countries have acceded to the European Union (EU) since 2004, including five transition economies in Central Europe, the three Baltic republics and two more in Eastern Europe (along with Cyprus and Malta). One of the transition economies, Slovenia, in 2007 joined the European Economic and Monetary Union (EMU), adopting the euro, as envisioned in the Maastricht Treaty, in 2007. Should the...