While a substantial body of literature has examined the effect of fear appeals in advertising, few, if any, studies have looked into the ethicality of using such threatening messages, particularly for socially desirable outcomes. In this paper, a review of the different theories of ethics leads to the development of an empirical study where the effects of using both physically and socially thre...

The proliferation of smartphones exploits many new opportunities for mobile advertising. Many researchers believe that mobile advertising will be not only a killer application in mobile commerce, but also a noteworthy business model for many emerging mobile applications to monetize. Location based advertising (LBA) is a new advertising that integrates mobile advertising with location based serv...

Social advertisement is one of the fastest growing sectors in the digital advertisement landscape: ads in the form of promoted posts are shown in the feed of users of a social networking platform, along with normal social posts; if a user clicks on a promoted post, the host (social network owner) is paid a fixed amount from the advertiser. In this context, allocating ads to users is typically p...

Für meine Familie " Although it may seem a paradox, all exact science is dominated by the idea of approximation. "

This study aimed to examine the impact of parenting mediation strategies on family relationships and social media use among Saudi adolescents. To achieve the aim, a quantitative research design was used, involving questionnaires with data collected from 393 Saudi students aged 13-18 years. Pearson correlation and hierarchical multiple regression analyses were performed. The key findings of this...

in this article, methods of intervention for increasing the social relationship of chronic psychiatric patients are discussed. the three interventionprocedures are: 1) development of new social relationships 2) maintaining and reinforcing the existing social relationships and 3) improving family relationships.in addition, theproblems of implementing these procedures and the role of mental healt...

We investigate the participation and effectiveness of paid endorsers in viral-for-hire social advertising. We conduct a field experiment with an invitation design in which we manipulate both incentives and a soft eligibility requirement to participate in campaigns. The latter provides a strong and valid instrument to separate participation from outcomes effects. Since likes, comments, and retwe...