Social networking sites (SNS) provide innovative social bonding methods known as social grooming. These have drastically decreased time and distance constraints of social grooming. Here we show two type social grooming (elaborate social grooming and lightweight social grooming) discovered in a model constructed by thirty communication data-sets including face to face, SNS, mobile phones, and Ch...

Idiographic personal construct (PC) measures of self-image disparity were hypothesized to be stronger than nonidiographic conventional construct (CC) measures in predicting neuroticism. Ninety-six college students completed PC and CC measures of real self, ideal self, social self, and ideal social self; the NEO Five-Factor Inventory; and the Marlowe-Crowne Social Desirability Scale. Content ana...

Social dilemmas are conflicts between individual rationality and general welfare. The literature explains how to evaluate effectiveness of cooperation based on trust mechanism in small-scale social dilemmas, but how to evaluate effectiveness of cooperation mechanisms in large-scale situations remain unknown until this paper. We designed a construct to test cooperation mechanisms used to promote...

Despite many numbers of studies in Technology Acceptance Model (TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation (spreadsheet) and Internet usage. Study findings include that 1) social influence has a dire...

Despite the calls for establishing theory-driven multidimensional formative conceptualization and operationalization of information systems (IS) usage, social media usage is conventionally modeled as a unidimensional reflective construct. Built on the conceptualization of IS usage and perspectives of the formative construction, this study develops an aggregate formative model of social media us...