While traditional market research methods are focused on surveys and group discussions, consumers’ attitudes, the choices they make, behaviour display all driven by a complex set of factors, much what is happening takes place in subconscious mind. Learning that stimulus engages positive way memory formation taking does not tell marketer anything about quality impact these memories or engagement...

The paper discusses the problem of impact of electronic environment on marketing process. In the first part, utilization of various tools and techniques is presented and analyzed. Second part of the paper is focused on challenges emerging in the new ereality. Next part briefly discusses opportunities arising for marketers with electronic environment development. Finally conclusions are provided.

Infographic is a type of information presentation that inbound marketers use. I suggest a method that can allow the infographic designers to benchmark their design against the previous viral infographics to measure whether a given design decision can help or hurt the probability of the design becoming viral.

Introduction Marketing and the Climate Change Debate Marketing For Social and Environmental Change Marketing and the Scientific Community Enviro-marketers: Whos Out There Marketing Sustainability? What Can We Learn from Them? Marketing Adaptive Management: a Call to Action Conclusion Endnotes Responses to this Article Acknowledgments Literature Cited

For the purposes of this research, Aberdeen defines “cognitive commerce capabilities” as those technologies (specifically artificial intelligence (AI) and machine learning) that companies use to automate the processes used to capture and analyze data. Thanks to such capabilities, digital marketers, fulfillment professionals, merchandisers, sellers, and others can put data-driven insights to wor...