these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

cohesion is an indispensable linguistic feature in discourse analysis. lexicald such a differe cohesion and conjunction in particular as two crucial elements to textual cohesion and comprehension has been the focus of a wide range of studies up to now. yet the relationship between the open register and cohesive devices has not been thoroughly investigated in discourse studies. this study concen...

abstract this study attempted to investigate the strategies used to translate clichés of emotions in dubbed movies in iranian dubbing context for home video companies. the corpus of the current study was parallel and comparable in nature, consisting of five original american movies and their dubbed versions in persian, and five original persian movies which served as a touchstone for judging n...

thermal barrier coatings (tbcs) are used to provide thermal insulation to the hot section components of gas turbines in order to enhance the operating temperature and turbine efficiency. hot corrosion and thermal shocks are the main destructive factors in tbcs which comes as a result of oxygen and molten salt diffusion into the coating. in this thesis atmospheric plasma spraying was used to dep...

the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...

the major purpose of this study was to develop the translation teacher competency test (ttct) and examine its construct and predictive validity. the present study was conducted in two phases: a qualitative phase as well as a quantitative phase. in the first phase of the study, the author attempted to find out the major areas of competency required for an academic translation teacher. the second...

the ability of composing a coherent and extended piece of writing in second language is considered as a fundamental factor to convey information and ideas of learners through the academic issues. although learners may achieve a perfect academic writing skill through assigning the l2 tasks in content based instruction, but demonstration of their abilities may be related to their ability in l1 es...

the purpose of this study was to examine the status of supervision on departments’ heads at ferdowsi university of mashhad (fum) and realize some applied themes to provide a fit model for supervising departments’ heads in fum. the method was case study under a research category aimed for applied one. using purposive sampling, interviews were conducted with top fum managers, head departments, an...

Extended Abstract Introduction and Objective: The cow cockle has a great potential for producing medicinal products due to its triterpenoid saponins. This experiment was aimed to investigate different cow cockle ecotypes under drought stress conditions and select the tolerant ecotype(s) based on agronomic traits using selection indices under different irrigation regimes. Materials and Methods...

the present study was conducted to investigate the role of summary in teaching grammar process on pre-university students. to this end, 48 male pre-university students in semnan were participants. they were math class that we called experimental group and science class as control group. in order to make sure there was no significant difference in proficiency level of two groups. a pre-test wa...