نتایج جستجو برای: to improve their brand equity

تعداد نتایج: 10869822  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه پیام نور - دانشگاه پیام نور مرکز - دانشکده حقوق 1393

what has been discussed here has been a study of international immigration law. this branch of law has not been a major player in the field of international law. no collective law exists, and no codification has been carried out as yet. however, the need for such a set of laws has forced the international community to pay more attention to this issue. the need for a better life in the so-call...

Journal: :Humanities & social sciences communications 2023

Abstract The current research examines the options available for political candidates to leverage their brand in order influence voting intentions. Candidates, owing strong psychological connections they establish with voters, are well-positioned construct equity. Emotions part of any brand–consumer relationship, but case politics, importance this dimension may be more significant given that br...

2011
Fei-Fei Cheng Chin-Shan Wu Hsiao Yen

Current study aims to investigate the possible factors that influence online brand equity, which was measured by brand awareness, perceived quality, brand association and brand loyalty. The three predictors included in the research framework are online communication tools (which include online advertising and e-mail marketing), word of mouth and virtual community. An online questionnaire survey...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شیخ بهایی - دانشکده ادبیات، زبانهای خارجی و تاریخ 1391

the present study sought to examine whether a task-based approach could have an impact on raising awareness of collocations. moreover, it sought to investigate the facilitative role of consciousness-raising tasks of collocations in the communicative instances of use. to this end, 68 intermediate learners of english were selected via a placement test. the participants were taught with classroom ...

2005
Jek Swan Tan

This paper represents one of the first few studies on Internet marketing strategies of business-to-consumer (B2C) firms in Singapore. A survey was sent to CEOs/marketing managers of 400 firms, of which 92 usable responses were obtained. The results of hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships...

Journal: :Journal of Product & Brand Management 2013

اتحادی, شقایق, علیزاده, کتایون, میرزائیان خمسه, پیوند,

Brand equity is one of the significant categories in the international competition field, through which we can decrease the rate of immigration from cities and protect urban human resources. The purpose of this text is to find an organized and a coherent answer in regards to reasons of reduction of immigration of specialists who are post graduated in Mashhad and their sense of belonging to thei...

2009
Mark Avis

Whilst the word brand is used widely in marketing, it is a word which has multiple meanings, and can not be clearly defined. This lack of any clear definition presents significant problem in brand theory, creating confusions and significant problems in the way in which research is formulated and undertaken. The paper examines the use of term in the study of brand equity and brand personality, a...

جمشیدیان, مهدی , دهقان, زیاد , رنجبریان, بهرام ,

Understanding consumers behavior has been at the center of marketer's attention for prediction and influencing consumers behavior. In consumer behavior studies a factor that forms the consumer behavior is her his attitude. Attitude is expression of internal feelings that reflect agreeable or disagreeable idea someone toward something. In this research factors influencing buyers attitude toward ...

پایان نامه :دانشگاه آزاد اسلامی - دانشگاه آزاد اسلامی واحد تهران مرکزی - دانشکده مدیریت 1392

data envelopment analysis (dea) is a powerful tool for measuring relative efficiency of organizational units referred to as decision making units (dmus). in most cases dmus have network structures with internal linking activities. traditional dea models, however, consider dmus as black boxes with no regard to their linking activities and therefore do not provide decision makers with the reasons...

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