abstract the current study sets out 1) to investigate the strategic needs of iranian efl learners in reading literary and non-literary texts; 2) to shed some light on the differences between reading literary and non-literary texts; and 3) to specify the differences in the interaction of participants with texts while reading two literary subgenres ( i.e., short story and literary essays). to ...

In relation to housing for the deprived, the possibility of access to adequate housing for every Iranian household as needed by the household in such a way that housing concerns do not extend beyond other areas of family life and sustainable and secure access to household housing is guaranteed, indicates the ideal vision of housing in documentary studies. It is related to deprived groups. The p...

Television is one of the most important elements of the global communications industry. This super-media, which consists of various channels and programs, has severely affected the lifestyle of most people. The purpose of this study was to identify factors affecting branding of sports-based television programs in Iran. In this correlational study, which was conducted in an applied method with ...

abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...