Previous research has not adequately measured the effectiveness of a state’s promotion of its tourism product. In this research, the authors use an econometric model to measure the impact of the Croatian, Czech, and Slovak states’ attempts to promote their tourism products abroad. The findings show the effectiveness of the state’s attempts to market their products. The dependent variables in th...

Purpose – The purpose of the primary research is to gather information about the behaviour of bicycle tourism demand. Primarily by studying domestic bicycle tourists, the research results were expected to provide valuable market parameters, comparable with the determinants of previous relevant studies. Design and Methodology – Research was carried out by surveying different segments of bicyclis...

This study applied a financial portfolio theory to estimate optimal market mixes to minimize the instability of inbound tourist market demand. An empirical analysis was applied to inbound tourists to Taiwan. The results shed light on diversification in tourism market and offer tourism authorities and policy-makers explicit guidelines for risk management in the destination planning process. Spec...

One of the basic goals of tourism demand modelling is to estimate income and/or price elasticities, which can then be used in developing better informed public and private policies. The focus of econometric studies is to determine the extent to which the data support a particular theory. In reviews of empirical studies on international tourism demand and its determinants, Lim (1999, 2006) argue...

Educational tourism, a burgeoning section in China’s tourism market, has attracted great attention from both industry and researchers, however, the focus always falls on young people, the educational demands of other tourists are largely neglected. The paper, firstly does a comprehensive analysis of situation and problems of Chinese inbound, outbound and domestic education tourism markets, and ...

Society is at a critical juncture in its relationship with the natural environment, a relationship in which tourism has growing significance. Yet, twenty years after the Brundtland Report, environmental policy has to date had little influence upon the workings of the tourism market, the supply and demand elements of which determine the ‘use’ or ‘non-use’ of nature. Inherent to the market is its...