Introduction: Today, medical tourism is becoming popularized through the upgrading of quality standards essential to providing appropriate and high quality services to those in need. Training is an essential factor in improving the current standards. Medical tourism can provide state-of-the-art treatment for patients. Methods: This study is a narrative re...

The present paper uses a modified version of the Service Brand Verdict (SBV) model. The objective of the study is to incorporate service brand loyalty as an ultimate dependent measure seen as the outcome of consumers' evaluation of various service brand dimensions and communication, and test the generalizability of the modified SBV model in two different service sectors and cultural settings. T...

The tourism in Miaoli has been in great development recently. The wonderful scenery and other potential conditions have sufficient incentives to attract tourists. Though there is such a huge tourist economic market, most tourist service providers are unfortunately not able to integrate the information technology and the tourist services effectively. Therefore, we guide the tourism industry “Cas...

In this study, the investigators use scores from the Tourist Ecological Orientation (TEO) Scale (Uriely, Reichel & Shani, 2007) of Costa Rica visitors to understand how their ecological orientation and interest in ecological practices influence accommodation and destination site choices. Results from this study were intended to be used to inform professionals in the tourism industry on how they...

Many studies have modeled several different concepts to explain destination loyalty; however, none integrated place-oriented (e.g., image, place attachment) and people-oriented cultural distance, social emotional solidarity) for their relative influences on loyalty. The current study tested the influence of image (place-oriented) perceived distances (people-oriented) as antecedents attachment s...

We suggest that differences between tourists be evaluated as part of any destination image study. In doing so, one can avoid the potential pitfall of deriving one single destination image by averaging over individuals with possibly very different perceptions. A typology of destination image measurement approaches is presented that provides a framework for the evaluation of past destination imag...

The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, satisfaction, and loyalty in China. By using structural equation model (CB-SEM), this paper illustrates process of forming destination for sustainable tourism on parks. results suggested second-order structure experience. first-or...