Gender equity is easily supported in theory but harder to pursue in practice. In this article, the case of Zika travel policies is used to illustrate some glaring gaps related to gender, for both men and women, at both international and national levels. Zika travel policies have not considered new evidence on biological or social determinants of health, putting babies at risk of exposure. The a...

We consider a firm that produces a specialty or a branded image good, where consumers derive part of their utility from the eliteness of the brand’s image and exclusivity of the product. Once high valuation consumers have purchased the product, it is optimal for the firm to reduce the price and capture lower valuation consumers. However, this dilutes the exclusivity of the brand, and results in...

[Excerpt] The early phase of recruitment is essential to staffing success: larger applicant pools permit managers to be more selective when making job offers and increase the overall utility of selection systems (Murphy, 1986). Despite the importance of this early stage of recruitment, little is known about how early recruitment practices affect potential applicants’ intentions and decisions to...

In light of the relative failures of the early forms of online advertising, many marketers are experimenting with advergames as a method of reaching the growing crowds that are turning to the Internet for entertainment. While this new advertising media offers much promise, its efficacy has yet to be thoroughly proven. Past research into interactivity, long exposure times, and positive attitudes...

As a key driving factor of brand equity, brand image is a research hotspot in the field of consumer behavior and brand marketing. The management over brand image is regarded as a key activity in the field of enterprise marketing. In addition, symbol consumption with the sense of self is another research hotspot in the field of consumer behavior. Brand image management of enterprises is faced wi...