With the latest development of the Internet technologies, it has offered many e-learning systems available for the educators to conduct courses online. The advantage of using such systems in connection with on-site courses is that it increases flexibility through resources that facilitate learning anytime anywhere. However, there is little empirical evidence to suggest what factors underpin edu...

This study’s purpose was to synthesize the user network (including subjective norm and network externality), task-technology fit (TTF), and expectation–confirmation model (ECM) to explain nurses’ intention to continue using the blended electronic learning (e-learning) system within medical institutions. A total of 450 questionnaires were distributed to nurses, of which, 352 (78.2%) questionnair...

With the increasing sophistication of network and digital technology, educational institutions and companies have invested a lot of money for the development of e-learning systems. The success of elearning, however, depends on the learner’s usage intention toward e-learning systems. In previous elearning articles, researchers discussed about the influence of the learners' usage intention via th...

This paper presents a cross-cultural examination of the trans-contextual model in University education setting. The purpose of the study was to test the effect of students’ perceived autonomy support and in-lecture learning motivation on motivation, intention, and behaviour with respect to after-lecture learning via the mediation of the social cognitive variables: attitude, subjective norm, and...

The introduction of e-learning has allowed companies to re-engineer the process in which training is conducted, whilst realising the benefits that e-learning has to offer. It is important to identify and understand the driving forces behind users’ behavioural intention to use ICT and elearning in order to improve the chances of success of these projects. The purpose of this paper is to explore ...

This study demonstrates how learning approaches (classical conditioning, operant conditioning, and cognitive learning) can be incorporated in the design of advergames to influence the attitudes, recall of brand, recall of product information, and purchase intention. The results show that cognitive learning results in the best recall of brand name and product information, followed by classical a...

The purpose of this study was to develop Learning Object Acceptance Model (LOAM) to examine the underlying factors and causal relationships that determine learners’ behavioral intention to use multimedia learning objects in higher education. This study called for the 342 respondents to progress through two phases of learning objects participation: Introduction and Direct-use experience. Structu...

This study identified the hypothesised relationship between creative experience, and revisit intention of handmade oriental parasol umbrella in Kaohsiung, Taiwan. A face-to-face questionnaire survey was administered in Meinong town, Kaohsiung. The components of creative experience were found as “sense of achievement”, “unique learning” and “interaction with instructors” in creative tourism. The...